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Organizer

You Are Running a Business Conference? You Deserve More Than a Ticketing App.

Sep 02, 2024 / 3 min read
By: Adis Jugo, run.events CEO
Why are Eventbrite & co. simply not enough for professional business events, and why Event Management Platforms such us run.events are.

When it comes to organizing professional conferences and events, choosing the right platform can make all the difference. One option is to use one of the many ticketing apps on the market to handle attendee registration, and then manage everything else through separate tools or even Excel spreadsheets (which, unfortunately, is still the most common scenario).

This approach might seem easy at first, but it quickly becomes clear that it falls short in several key areas essential for professional events. It often results in the need to juggle attendee data across various systems. Lead retrieval? You’ll have to import the attendee data. Mobile app? Import it there, too. Badging? Event check-in? You get the idea.

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Another unavoidable issue with this scenario is that a lot gets “lost in translation” during the process.

Fortunately, there are alternatives. Event management platforms like run.events not only handle ticketing but also offer a full suite of features on a single platform, including a mobile app, event networking, built-in tax invoicing, sponsor management, lead retrieval, expo planning, calls for speakers, agenda and speaker management, professional badging, and many other features. This elevates event management capabilities to an entirely different level, giving event organizers full control over all their activities.

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Even the best-organized events can only be successful if there are enough attendees. run.events doesn't only help you plan and deliver your event; we also provide a powerful toolset to sell tickets, drive registrations, and measure results.

Boost Event Marketing and Increase Registration Numbers

And then there's event promotion and marketing. I think we can all agree that the best events are sold-out events.

Some ticketing apps include basic email marketing, but this is insufficient for driving registrations and ticket sales for professional conferences. run.events excels with its event promotion and marketing features — it enables zero-cost-per-acquisition ticket sales through built-in influencer campaigns. It also links ticket sales to specific marketing efforts, such as newsletters, social media, or ad displays in search engines, allowing event organizers to always know through which marketing campaign each ticket was sold. This makes it easy to see what works, what doesn’t, where to invest money, and where to cut the budget. Not knowing what works isn’t marketing; it’s guessing. And run.events eliminates the guessing.

Another standout feature of run.events is its ability to retarget abandoned carts, helping event organizers sell more tickets and increase registrations. Event organizers can see who abandoned carts, at what point in the purchase process they were abandoned, and then re-target those users with discounts or special email campaigns. This feature is unique to run.events and is impossible to achieve with the ticketing apps available on the market.

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With run.events, there are no hidden fees or surprise add-ons — everything is included, ensuring complete transparency.

run.events Pricing

And last but not least, the price needs to be right.

run.events doesn’t charge high percentage fees on tickets. Instead, we offer a flexible pricing model that adapts to events of every size and the level of support required, typically saving over 25%-50% compared to ticketing apps that charge percentage fees. For that price, our customers don’t just get ticketing; they get a fully comprehensive platform on which they can base their entire event business, with proper support. At run.events, we care about our customers because their success is our success, too.

Recap

Crafting a tech event that resonates with your audience in 2024 requires a thoughtful approach and a focus on innovation. By focusing on niche topics, fostering community engagement, prioritizing diverse speakers, and personalizing the attendee experience, organizers can create events that resonate with the tech-savvy audience. Moreover, building strong sponsor relationships, providing immersive experiences, and utilizing data-driven insights are crucial to ensuring the long-term success and growth of tech events. These comprehensive tips and insights will help you elevate your events and contribute to the ever-evolving landscape of technology conferences.