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Event Experience

Session Feedback: Why It Matters for Your Event's Success

Sep 23, 2024 / 3 min read
By: Adis Jugo, run.events CEO
Using session feedback isn’t just about improving the next event; it’s about creating a loop of continuous improvement.

Our main goal as event organizers is to create memorable experiences for attendees. While we work hard on planning, scheduling, and logistics, understanding the success of each session goes beyond what we see on the surface. This is where data-backed session feedback plays a crucial role, not only for speakers but for the entire event team. It's not just about knowing if people enjoyed a talk; it's about refining the entire experience.

Simple Star Ratings vs. Feedback Forms

One of the most common ways to collect session feedback is through simple star ratings. It’s a familiar system but is it enough? If you’ve ever received mixed feedback based on this system alone, you already know that the answer is no. Why? Because star ratings are subjective. A three-star rating may mean "average" to one person but could mean "solid" to another. You see, suddnely, those three stars have a much different meaning! That cultural and personal interpretation might be leaving you with incomplete and inconclusive data. The result? You can’t make fully informed decisions.

On the flip side, asking too much of your attendees is also a problem. While detailed feedback is helpful, nobody wants to fill in a long form after every session. This can lead to lower response rates and rushed, half-thought-out answers that don't provide useful insights.

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Find the Middle Ground and Streamline the Process

Instead, streamline the process. Make sure that giving feedback is quick and easy for attendees. With run.events, you can integrate feedback forms directly into the mobile app. Attendees receive a push notification right after a session ends, prompting them to give feedback while the session is still fresh in their minds. No need to search for the feedback form—it's right in the home feed of the app.

Find Useful Feedback

Not all feedback is useful. Some attendees may leave comments about irrelevant factors, like the room temperature or the speaker's voice, which aren't helpful for improving future events. As an event organizer, it’s important to filter out feedback that doesn’t serve your goals.

With run.events, you can filter and sort feedback efficiently, removing irrelevant or malicious comments, so you’re left with actionable insights that can help improve future sessions. This ensures that the feedback you provide to your team and speakers brings added value to everyone.

 

Share Feedback With Your Speakers

Speakers value feedback. It’s how they improve their presentations and refine their delivery. Once your event is over, take the time to review the feedback carefully. Share the constructive feedback with your speakers — they’ll appreciate it. With run.events, you can easily make this part of your post-event workflow, ensuring that everyone involved learns from the event.

 

Recap

Using session feedback isn’t just about improving the next event; it’s about creating a loop of continuous improvement. It helps speakers tailor their content, organizers adjust the event logistics, and attendees feel heard. This simple tool can and will transform your event from good to great.

If you're not currently using session feedback, it’s time to start. With run.events, collecting, analyzing, and acting on feedback is easy, helping you deliver more successful events and valuable experiences for everyone involved.

By focusing on these essential aspects of feedback, you're not just tracking the success of individual sessions — you're continuously enhancing the overall event experience. With the right tools and methods in place, feedback becomes more than just a formality; it becomes a vital part of your event’s ongoing success.