Event Technology
6 benefits of event management platforms
Jan 09, 2023 / 4 min read
By: Nicholas Royal, Customer Success
In the last two decades, the events industry witnessed massive innovation in specialized, computer-based software for event management with online applications for event registration, ticketing, and event marketing. However, the rapid development of event management tools designed to help each event organizer contributed to high market fragmentation. Each software solution, while designed with the best intentions, introduced its unique features, user interfaces, and compatibility requirements.
Look at the event management software as a unifying force in a fragmented world. Bringing event management software benefits closer to event planners streamlines the entire event planning process. It simplifies event registration, ticketing, and marketing tasks, saving organizers time and resources. So, let's see the 6 major event management software benefits of today.
These types of software are usually extremely reliable, but a security breach is always possible. So, it's good to look for platforms that offer robust data encryption services. A fully secure event management software lets event planners stop worrying about hackers, phishing attacks and malicious malware. That's why SaaS tools are a good choice as digital platforms with minimal system downtimes.
An upturn in event management platform development brought a distinction between key players offering high-end tools and small or medium players developing standalone software contributing to different event organization aspects. In general, event management software is simple with an easy-to-use interface, defined by shorter learning curves that enhance fast technology adoption by all team members. In addition, software developers designed these tools to be accessible from anywhere using cloud technology without installing software or maintenance on local computers.
Market researchers attribute projected high fragmentation to the revenue generated by new start-ups and other established small and medium-sized event management software providers operating in the global market. Approximately 65% of the market is held by such businesses, according to FMI research.
As every event organizer probably knows, managing an event can be extremely difficult. Most event organizers still use multiple technologies to produce virtual, hybrid, or on-site events. That's where a single event management platform brings real success.
1) Easier management
EMP acts as a centralized hub where every event organizer can manage all elements of an event, such as budgeting, analytics, schedule, speakers, guest accommodation, venue, registration payments, reporting, etc. Event management software helps you track all major event elements to make your event run smoothly. Ultimately, organizing your event becomes easier than manually managing the project and organizing all event aspects.
2) Saves time
Saving time occurs through automating all processes. The software lets event organizer streamline all processes, from registration tracking to bookings and payment processing or monitoring emails. Not to mention that automation helps keep event planners happy by supporting a great experience for attendees and event guests and it's crucial to secure a positive return on investment.
3) Cuts costs
EMP helps you track your spending and analyze it against event budgets with a user-friendly interface and reporting that allows the event organizers to visualize it to achieve a maximized return on investments (ROI). Event organizers find keeping track of a budget on a project that is of a bigger scale extremely complicated. Using an event management platform, you can always see where and when money is going in or out of your project.
4) Increases engagement
EMP uses multiple actions to increase engagement rates and encourage participant communication before, during, and after the event. Event organizers can keep attendees engaged with digital activities, games, live posts, and updates or obtain feedback polls. Using these features helps maintain audience expectations and builds a loyal community interested in following your events year-round.
5) Improves data collection
The software uses data protection to manage personal data to ensure that each event organizer complies with current regulations. Simplifying and streamlining this process is one of the key benefits of using EMP, keeping multiple logs of attendees' details and preferences, such as who has been invited and who has paid for their ticket. It also makes it easier to capture leads during the event by badge scanning to allow sending personalized emails using segmented email lists.
6) Analysis
One of the strongest EMP features is assessing the success of events at any time. Polling, reporting, and analytics will provide you with feedback and generate reports to analyze what went well and where you could improve next time.
As the events industry is rapidly developing under the fresh breeze of post-pandemic recovery, it's important to constantly monitor all emerging trends and breakthroughs regarding event management platform development. This is where event management software is highly beneficial for each event organizer because it saves time and helps improve the attendees' experience during events.
